Mainstream environmental groups often avoid the topic of diet, even though for most of us, eating lower on the food chain is the most effective, simplest, and least expensive way to shrink our environmental footprint.

So we want to give recognition to two columnists–one from the National Resources Defense Council (NRDC) and one from the Sierra Club’s Mount Vernon, Virginia chapter–who not only advocate reducing animal product intake but walk their talk.

This Green LifeIn an installation of NRDC’s This Green Life column entitled Another Reason to Eat Less Meat, writer Sheryl Eisenberg mentions the various pollution problems caused by livestock farming, but focuses on global warming, “the biggest, scariest environmental problem of all.” She points out: “Meat isn’t the only problem. Whether we over-consume the animals themselves or just their byproducts (dairy and eggs), the impact is similar. The answer isn’t milk in place of meat, but a more plant-based diet overall.”

And that is what she did with her own diet. She reduced her meat intake in half, and moderated consumption of dairy and eggs. She said it wasn’t that hard to do, and listed her six most recent dinners–a nice mix of ethnic, standard American, and lighter dishes that she reported were “nutritious, all filling and all flavorful.” Her family liked the meals, too.

Mt. Vernon SierranJenny Abel, author of the Mount Vernon Sierran, the e-newsletter of the Sierra Club’s Mount Vernon Group, has been vegetarian for 23 years (as of 2012). In her column, Easy Greening: Skip the Meat, Save the World, she cites the meat industry’s contribution to pollution and global warming, as well as this mounting, serious concern:

Growing demand for meat also exacerbates our inability to feed a burgeoning population. According to a 2010 United Nations report, over half of the crops cultivated around the world are fed to livestock and 30% of the earth’s land is devoted to raising these animals. The same report estimates that our reliance on meat-based diets will result in serious worldwide famines by 2050 when the planet’s population is expected to reach 9.1 billion people

Ms. Abel recommends checking out the extensive recipe collection at http://www.meatlessmonday.com/. (We also like the recipes, tips, and inspiration at http://www.meatoutmondays.org.) She invites readers to go at  least meat-free one day a week, and pledges that she will take it further herself, going vegan one day a week.

The Sierra Club is also co-sponsoring a vegan bake sale on May 15 which is part of the Worldwide Vegan Bake Sale, a project (like the PB&J Campaign) of A Well-Fed World.


What are some practical tips for putting more plants on your plate? We’re interested in your suggestions. One tip we like is to remember that some of our favorite meals are already plant-based. Such as PB&J! Granted, you can’t eat PB&J every day. Actually, that’s not true; some people do. This will be explored in an upcoming blog post…

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Here are some great examples of celebrating National Peanut Butter and Jelly Day (April 2) in style!

Sprout Watches (photo at left), in Long Island City, New York had an in-house picnic featuring organic peanut butter and jelly, fruit, and more. They also had a peanut butter and/or jelly recipe contest open to all.

In the Jiff vs. Skippy face-off at Two Rivers Bank & Trust, which has branches throughout Iowa, Jiff was the winner by a small margin in both the creamy and crunchy categories. In the favorite jelly contest, strawberry was the winner, but grape did respectably. Two Rivers also made an outstanding custom flier for the event.

In order to accommodate ordering schedules, the University of Houston Dining Services is splitting their National Peanut Butter and Jelly Day activities into two parts. Each part features plant-based food options and peanut butter-based dishes specifically. In part one, the peanut butter-based version of the Monte Cristo sandwich was a big hit.

At the Doolen Middle School in Tucson, Arizona, the 6th through 8th grade students all had PB&J sandwiches and talked about plant-based meal ideas, and two lucky students were the winners in the PB&J Campaign tee shirt raffle.

At the Arlington, Virginia Whole Foods (photo below), PB&J Campaign staff and volunteers handed out a variety of PB&J mini-sandwiches, including some using maple almond butter donated by Jason’s Nut Butters. We handed out lots of brochures and had some “fruitful” conversations about the environmental benefits of PB&Js and other simple plant-based meals. The shoppers really enjoyed the free snack as dinnertime neared.

There are a multitude of fun, productive ways to celebrate National Peanut Butter and Jelly Day…but remember, you can hold PB&J-themed events (preferably with some environmental message) any day of the year, and we look forward to helping  you make it a success!

Many thanks to everyone who participated in this year’s National Peanut Butter and Jelly Day!

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The big day draws nigh! National Peanut Butter and Jelly Day on April 2 (a real holiday) is an ideal time to show off the many benefits of PB&J and other simple plant-based meals: They have a low environmental impact (that’s our main focus) and they tend to be affordable, tasty, relatively healthy, and free of factory farming practices.

Some groups across the country are planning awesome PB&J-inspired activities around National Peanut and Butter and Jelly Day:

In New York, Sprout Watches is holding an in-house event at their main office, with free PB&Js. In addition, they have a contest open to all: Enter your recipe that uses peanut butter and/or jelly and you may win a package that includes a Sprout watch and organic peanut butter. Contest details are on the Sprout Watches Facebook page.

In Texas, the University of Houston Dining Services is featuring a special menu that combines National Peanut Butter and Jelly Day with their ongoing Meatless Monday participation. There will be creative meatless options for each course, as well as a PB&J bar  featuring a variety of fruit, fruit spreads, nut butters, and breads. And of course there will be peanut butter cookies.

Who says bankers and realtors are stuffy? Not this bunch, although they may be stuffed after their National PB&J Day event. In Iowa, the Coralville branch of Two Rivers Bank & Trust is having a PB&J trivia contest, a poll on favorite peanut butter brands and creamy vs. chunky, and door prizes including company mugs and a PB&J kit of peanut butter, jelly, and bread.

In Virginia, at the busy Arlington Whole Foods Market, the PB&J Campaign will be handing out free PB&J and PB&J-like sandwiches. If you’re in the area between 4pm and 8pm, stop on by.

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Have you made your plans yet for National Peanut Butter and Jelly Day, April 2?

Of course, you can always have some . . . (wait for it) . . . PB&J that day! It’s not only for lunch, you know!

PB&J founder Bernard Brown and a volunteer at a National PB&J Day event

An awesome way to celebrate this great holiday is to hold an event, perhaps at your campus food hall, or our workplace, or a busy street corner, or even your front porch. We can help! This recent blog post talks about how you can set up a PB&J Campaign event, and what we can provide.

There is already one very cool event scheduled in New York, by Sprout Watches (more on this later), and we will likely hold at least one in the Washington, DC area. What about you? The West Coast is still wide open. (And if you’re in Canada, The Netherlands, Australia, etc. and want to hold an event, that would be wonderful–no reason why this can’t morph into International Peanut Butter and Jelly Day!)

PB&J is fun. But the underlying message–that we can save resources by choosing simple plant-based meals such as PB&J or Indian lentil dishes or Asian tofu dishes or spaghetti marinara–is serious, if not urgent.

Be prepared. A Well-Fed World founding director Dawn Moncrief and PB&J Campaign director Gary Loewenthal were confused when people wanted to try peanut butter and pickles, but they figured it out.

So at your event, you can attract people with free PB&J mini-sandwiches, and then offer them a PB&J Campaign brochure (which we can send to you) and see where the conversation leads from there. You already know this, but . . . strive to answer any questions with panache and a smile, and there’s nothing wrong with saying “I don’t know” or “Let me get back to you.” (Feel free to contact us for support, also.) People get attached to food habits, but the power of friendly persuasion is also formidable.

Don’t have time to hold an event? Social media is a super-effective way to spread the word and create a buzz. we’ll also have web banners you can download in a few days; watch this space for details.

Let us know what you’re doing or planning for National Peanut Butter and Jelly Day, and we’ll help promote it (if you want us to)! We’ll keep you abreast of goings-on on our end. More later!

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Do you eat a ton of PB&J? Then we’re interested. We want to do a post featuring avid PB&J eaters. We’d also like to hear from people who eat lots of peanut butter, period, and other nut butters and/or have impressively high lifetime totals. If you fit into any of these categories, please email us at pbj@pbjcampaign.org.

Feel free to spread the word. We want to find out who the worldwide PB&J consumption leaders are–and we’ll let you know, in an upcoming (and fun) blog post.


Save the date: (Inter)National Peanut Butter and Jelly Day is coming up April 2! Much more on this soon…

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We’ve been a bit remiss in adding to the recipe section of the blog, and we hope to rectify that with a series of upcoming yummy recipes, starting with this one. Who doesn’t like muffins–especially when they have peanut butter and jelly in them?

We started with this recipe for peanut butter muffins. The author recommends eating them with a dollop of fruit preserves on top, for the PB&J effect, and that’s reflected in the lovely picture that accompanies the recipe. We thought we’d integrate the J part of PB&J even further by spooning some jelly (or jam, preserves, etc.) onto each muffin before they went into the oven. It turns out that one of the commenters on the original link had the same idea before us, and said it worked out great. We were similarly pleased with our results.

We went a little wild with the raspberry

In the PB&J Campaign Test Kitchen, we followed the recipe almost exactly, using the quick oats option (rather than grinding regular oats). The only change we made was subbing one-third of the flour with white whole wheat flour, which has the whole grain-ness of whole wheat but is almost as light as all-purpose flour.

On our first batch, we added an all-fruit strawberry spread to each muffin after pouring them into the muffin pan. We went overboard a little; a teaspoon per muffin would have sufficed, but we used about a tablespoon. The results were delicious, though! On our second batch we used all-fruit raspberry and cut back on the amount. Success again–and with less mess!

Strawberry version: not too pretty (our fault) but pretty darn good!

These muffins are heavier than the usual muffin, most likely because of the peanut butter. They do fill you up nicely. And they have a satisfying blend of sweet and savory. They’re flexible, too; you can eat them for breakfast, a snack, or dessert.

(Sorry about the bad photos. The muffins look much nicer in real life.)

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Do you like PB&J and the environment?

We’re looking for people who want to help spread the good news about PB&J and other simple plant-based meals. if you’d like to do an event or ongoing promotion in your school, workplace, church/temple/mosque, or community, we can set you up with brochures, signage graphics, PB&J Pledge forms, and probably a PB&J Campaign tee shirt (and give you a discount if you want more than one shirt).

Our event toolkit has all this information, plus lots more. We wrote it for anyone who wants to do an event featuring the PB&J Campaign.

Here are some ideas for PB& Campaign promotion:

  • Many college campuses let students reserve kiosks for tabling displays. Often these are in high-traffic areas such as food halls, so you can get a lot of attention.
  • People love free food. Consider a PB&J feed-in where you give away mini-PB&J sandwiches. Usually you can set up a small table in publicly accessible areas as long as you do not block car or foot traffic, but please find out the local regulations first.
  • Is your office trying to “go green?” A PB&J Campaign display in the lobby might be perfect.
  • Many grocery stores let you do in-store “demos” or product promotions. One selling point for a PB&J Campaign demo is that it may increase sales of peanut butter and other nut butters, as well as jelly, jam, etc.
  • There are two days in April that are great opportunities for spreading the PB&J Campaign message: Earth Day and National Peanut Butter and Jelly Day (which is on April 2 every year, and we think maybe should be called International Peanut Butter and Jelly Day).

Feel free to combine PB&J Campaign advocacy with related promotions, such as energy efficiency, buying local, Meatless Monday, a vegan cooking class–whatever!

Be as creative as you want to be–we want to hear your awesome ideas and help you with them!

PB&J, unpretentious and inexpensive–”the people’s sandwich”–lends itself well to friendly grassroots advocacy–and that means you. Let us know how we can help you. Contact us at pbj@pbjcampaign.org if you’re interested in getting on board with this.

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This story from the Dominion Post (Wellington, New Zealand), “Cheap foods pack a big punch in disaster relief,” reports that “The University of Otago in Wellington has found that stocking up on emergency rations need not be expensive, and…peanut butter, sugar, flour, rice, pasta, vegetable oil and whole grain oats are the cheapest and most calorific items.”

Peanut butter has a lot going for it in terms of being a food to have around in case of emergencies: It’s inexpensive, tasty, filling, and has a long shelf life.

This may be an opportune time to give another thank-you to Earth Balance for their very generous donation of over 2700 jars of peanut butter and peanut butter-coconut spread as part of our Hurricane Sandy relief efforts.

This may also be an appropriate occasion to highlight that the benefits and enjoyment of peanut butter (and PB&Js) are not limited to one country or region of the world. Perhaps 2013 is the year we change National Peanut Butter and Jelly Day (April 2) to International Peanut Butter and Jelly Day?

Cheap foods pack a big punch in disaster relief

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In “Beyond Manure: the Future of Veganic Farming,” author James McWilliams highlights some productive, working farms that use no manure or other output from domesticated animals. One farm, Huguenot Street Farm, is a Community Sponsored Agriculture source for 200 families.

According to the Veganic Agriculture Network (VAN), veganic agriculture goes beyond organic standards by “eliminating the use of products that are derived from confined animals and by encouraging the presence of wild native animals on the farmland.”

The VAN points out that “animal products as fertilizers, such as manure, blood meal, bone meal, feather meal, and fish emulsion” typically come from factory farm operations. Thus, if these products are unnecessary for farming (or backyard gardening), then abstaining from them may make factory farms less profitable.

The VAN website has a section on how to garden veganically. It starts off by explaining that all the nutrients you need to grow a successful garden come from plants: “Instead of using blood, bone and manure, we can simply use plants directly to grow other plants.”

Granted, veganic farming is still relatively new and has been not been tried on a massive scale. Then again, most huge farms don’t rely on manure either. Moreover, is veganic farming really that new? Many Indian tribes, such as the Choctaws and Pawtuxants, were prolific cultivators who grew abundant fruits, vegetables, nuts, grains, and other plant crops–without the use of domesticated animals.

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For more cartoons and wit by Dan Piraro–every day–please check out his excellent blog.

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