At each store, we gave away PB&J mini-sandwiches (artfully cut into triangles) as well as coupons, squeeze packs of peanut butter, and the PB&J Campaign brochure , which touts the resource savings of simple plant-based meals such as PB&J. Major thank-you to Peanut Butter & Co. for their generous donation of peanut butter and coupons.
The customers at both stores were quite receptive. It’s great to find out that your favorite sandwich is also earth-friendly. Many shoppers took the brochures and some asked environmental or health questions about peanut butter.
We may be doing similar events for Earth Day later in the month.
Meanwhile, at the Texas VegFest, which drew 3500 people and had an impressive list of speakers and vendors, one of the festival organizers gave out hard-copy “Take the PB&J Pledge” forms as well as free peanut butter samples (thanks again to Peanut Butter & Co.). The crowd was very receptive here, too. We’ll have more details about this event soon…